Privacy policy

1. Introduction

Welcome to VesperLay. We are committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website VesperLay.com and make purchases of our products, including dresses, tops, and pants. Please read this policy carefully. By using our site, you consent to the practices described herein.

2. Information We Collect

We collect information that you provide directly to us and information collected automatically.

2.1 Information You Provide

  • Contact and Identity Data: Such as your name, shipping and billing address, and email address when you make a purchase or contact us.
  • Transaction and Payment Data: Details of purchases you make, including payment information (processed securely by our third-party payment processors; we do not store full credit card numbers).
  • Communication Data: Any correspondence you send to us via email or other channels.

2.2 Automatically Collected Information

  • Technical Data: Including your IP address, browser type, operating system, referring URLs, and device information.
  • Usage Data: Information about your interactions with our website, such as pages viewed, time spent on pages, and products browsed, collected via cookies and similar tracking technologies.

3. How We Use Your Information

We use the collected information for legitimate business purposes, including:

  • To process and fulfill your orders, manage payments, and arrange shipping.
  • To communicate with you about your order, provide customer support, and respond to inquiries sent to [email protected].
  • To improve, personalize, and optimize our website, product offerings, and customer experience.
  • To prevent fraud, enhance security, and comply with legal obligations.
  • To send you marketing communications (only if you have explicitly opted-in). You can opt-out at any time.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), our processing of your personal data is based on:

  • Contract: Processing necessary to fulfill your order.
  • Legitimate Interest: For website operation, security, and marketing (where applicable).
  • Consent: Where required by law, such as for certain cookies or marketing emails.
  • Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with trusted third parties only as necessary:

  • Service Providers: Such as payment processors, shipping carriers, IT and hosting services, and analytics providers, who assist in our operations under strict contractual data protection terms.
  • Legal Requirements: If required to do so by law or in response to valid legal requests.
  • Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.

6. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data in accordance with this policy and applicable laws.

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal data from unauthorized access, loss, misuse, or alteration. These include encryption (SSL), secure payment gateways, and access controls. However, no method of transmission over the Internet is 100% secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, or accounting purposes).

9. Your Rights

Depending on your location, you may have rights under data protection laws, which may include:

  • The right to access, correct, or delete your personal data.
  • The right to restrict or object to our processing of your data.
  • The right to data portability.
  • The right to withdraw consent (where processing is based on consent).
  • The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us at [email protected]. We will respond in accordance with applicable law.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance site functionality and analyze usage. You can control cookie settings through your browser preferences. For more details, please refer to our separate Cookie Policy.

11. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have such data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised effective date. We encourage you to review it regularly.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]